Week 8 EOC Creative Content

My product which is called Feisty Pink Vodka will not only look great , but taste great as well. Of course the color is pink. The bottle will be a blend of a clear glass finish, with a hot pink background inside the bottle. The bottle will be in the shape of a physically attractive woman’s body.  With curves, a unique style of poise, and grace. The site of the bottle will give an illusion of a Girl maturing into a woman.  Most females are shy until they find their inner beauty that displays the flashy, flirty, and fun part of their life. What’s a better way to bring it out other than sprites.  The color and the bottle will make both female and male curious of the affects. The fragrance would be lavender a smell that calms and wills you in all at the same time while remaining relaxed and happy at the same time.  The writing on the bottle would be bold, big, and flashy. With feisty, flirty objects to make the drink seem warm and inviting. The color of the writing would be hot pink and the color of the vodka would be a lighter softer pink.  The taste is sweet and fruity. This is a straight up vodka. No mixers necessary.  Just serve on chilled ice and the illusion of a girl changing into a woman will appear. The proof of the vodka will be at its max. With a hot pink cork and hot pink cap the bottle alone will grab the attention of fellow drinkers.    "spends less than one-third of its $650 million annual promotion budget on television and other traditional media, down from 55 percent 10 years ago. These days, behind the bright lights, Nike has developed a host of innovative new relationship-building approaches."Marketing: An Introduction for Education Management Corporation P. 38. "Apple is the epitome of cool—a company that has gained a cult-like following because it somehow manages to breathe new life into every category it touches. From sleek laptops to the even sleeker iPhone, Apple products are imaginative, irreverent, and pleasing to the eye. They’re fun to use and have wreaked havoc on competitors. Apple has shown “a marketing and creative genius with a rare ability to get inside the imaginations of consumers and understand what will captivate them,” says one analyst. Apple has been “obsessed with the Apple user’s experience.”Marketing: An Introduction for Education Management Corporation P.136 "Sports fans around the world love their ESPN. This fan affinity for the brand, in turn, makes it attractive to marketers as a vehicle for reaching their customers. Advertisers recently ranked ESPN number one for the fifth consecutive year for having appealing audience demographics, providing creative marketing and promotion opportunities, and having a positive brand image and an appealing programming environment. The combination of per-subscriber-based revenue from cable affiliates plus revenues from advertisers who buy time on its networks gives ESPN the financial muscle to compete with the traditional broadcast networks for sports programming." Marketing: An Introduction for Education Management Corporation P 208