Objectives

“Marketing managers and researchers must work closely together to define the problem and agree on research objectives. The manager best understands the decision for which information is needed; the researcher best understands marketing research and how to obtain the information. Defining the problem and research objectives is often the hardest step in the research process. The manager may know that something is wrong, without knowing the specific causes”. Marketing: An Introduction for Education Management Corporation p. 139 After the problem has been defined carefully, the manager and researcher must set the research objectives. A marketing research project might have one of three types of objectives. The objective of exploratory research is to gather preliminary information that will help define the problem and suggest hypotheses. Marketing: An Introduction for Education Management Corporation p. 139 Before going abroad, the company should try to define its international marketing objectives and policies. It should decide what volume of foreign sales it wants. Most companies start small when they go abroad. Some plan to stay small, seeing international sales as a small part of their business. Other companies have bigger plans, seeing international business as equal to or even more important than their domestic business. Marketing: An Introduction for Education Management Corporation p. 405.  The objectives of a company is what holds them all together from the beginning to the end. You must have an Objective for every marketing plan and the plan with in the plan. The entire company are run on these objectives. This will help focus on in house and outhouse. What’s to come, what’s to come. How long a item last. Who likes the item, whether or not to bring the item back or reproduce. A brand, product, and company always has to be reinvented kind of like Las Vegas Blvd.