Situation or SWOT Analysis

With a detailed marketing plan the business, product, and brand can grow bigger than any other major corporation. Consumers will then demand the brand from retailers. You have to stay alive and relevant to buyers. Exciting and fun keep their mind wanting more, while transforming their mind to know that my product is the best product out the. Best benefits, taste, price, and illusion of a drink. Feisty Pink Vodka will catch the eye and hold the ingredients that would make another beverage go over their budget to compete with us. Making it harder for other competitors. “Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.” Marketing: An Introduction for Education Management Corporation p. 55 “The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats. Marketing analysis provides inputs to each of the other marketing management functions” Marketing: An Introduction for Education Management Corporation p. 56   “In addition to being good at the marketing in marketing management, companies also need to pay attention to the management. Managing the marketing process requires the four marketing management functions” Marketing: An Introduction for Education Management Corporation p. 55