EOC Week: 7 The Pitch

My Product would be Called Feisty Pink Vodka! A flashy, flirty, and fun distilled drink. A drink that can change a girl into a women. With Hawaii being paradise island; it’s only magical that the water comes from paradise. The perfect place where a woman can be flashy, flirty, and have fun. My bottle would be the shape of a woman’s body. Instead of clear vodka I would have pink colored vodka to target lady’s everywhere. I would also like for the bottle to represent a good shape figure, so future clients won’t think they will gain weight. I would like for the vodka to be 70 proof, 750ml, a clear bottle, with all the writing on the bottle in hot pink. The cork hot pink. The top hot pink. Feisty Pink vodka would make you feel flashy by bringing some excitement into your life. Feisty Pink vodka will make you flirty by busting out yours sprints. Feisty Pink vodka is going to keep the fun coming and coming, over and over again. Socializing share’s a very big part of drinking. When your drink is flashy, flirty, and fun; socializing becomes to be more enjoyable. If your socializing with your girlfriends for girls night out Feisty Pink Vodka would be the perfect choice. If you’re standing alone in the club and a guy comes along Feisty Pink Vodka would be the perfect drink for you to feel flashy, flirty, and you will start having fun. No Debbie Downer’s will like this drink. It’s uplifting, energizing, boosts of sprite. It will uplift your joy to walk, talk, and enjoy life in a graceful style like no other. The smell that arouses when you open the bottle will set the tone of a romantic feeling that takes over your entire body."In recent years, Wal-Mart has also had to grapple with an aging image. To many mid-to-high income consumers, Wal-Mart seems downright dowdy compared with the younger, hipper retailers such as Target. So, in an attempt to capture a larger share of wallet from higher-income consumers, Wal-Mart has recently been giving itself a modest image face-lift. For example, it’s spruced up its stores with a cleaner, brighter, more open look and wider aisles. It’s added some new, higher-quality merchandise—many urban Wal-Marts now carry a slew of higher-end consumer electronics products, from Sony plasma televisions to Dell and Toshiba laptops to Apple iPods. The retailer has also dressed up its apparel racks with more-stylish fashion lines. Finally, Wal-Mart’s new “Save money. Live better.” slogan and supporting advertising have a softer, more refined feel than the old “Always low prices. Always” pitch."Marketing: An Introduction for Education Management Corporation P. 360