Distribution

The distribution of Feisty Pink Vodka will be offered just about everywhere a women shops and a man goes.  Since the drink is flashy, flirty, and fun; the first place would be nightclubs and local bars. You can for sure change a girl into a women in a night club. All the hot spots around town and big cities. The liquor store for sure will carry the product. local business, Costco, Sams club, wholesalers,  and party promoter’s. “The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (target marketing). Some people think of marketing management as finding as many customers as possible and increasing demand. But marketing managers know that they cannot serve all customers in every way. By trying to serve all customers, they may not serve any customers well. Instead, the company wants to select only customers that it can serve well and profitably. For example, Nordstrom stores profitably target affluent professionals; Family Dollar stores profitably target families with more modest means.” Marketing: An Introduction for Education Management Corporation. P. 8 “Marketing intermediaries help the company to promote, sell, and distribute its products to final buyers. They include resellers, physical distribution firms, marketing services agencies, and financial intermediaries. Resellers are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers who buy and resell merchandise. Selecting and partnering with resellers is not easy. No longer do manufacturers have many small, independent resellers from which to choose. They now face large and growing reseller organizations such as Wal-Mart, Target, Home Depot, Costco, and Best Buy. These organizations frequently have enough power to dictate terms or even shut smaller manufacturers out of large markets.” Marketing: An Introduction for Education Management Corporation. P.