Product

“Marketers try to identify the reference groups of their target markets. Reference groups expose a person to new behaviors and lifestyles, influence the person’s attitudes and self-concept, and create pressures to conform that may affect the person’s product and brand choices. The importance of group influence varies across products and brands. It tends to be strongest when the product is visible to others whom the buyer respects” Marketing: An Introduction for Education Management Corporation." P. 142  I would throw a Marketing party where I would invite Young hot sexy women and hot sexy girls. And would serve Feisty Pink Vodka to get the true and full effect of my product. I would like to see everyone mingling about and socializing like it was the best day of their life. Not switching up on drinks. Making sure they are asking for re- fills and if not why not. “Who does the buying of the trillions of dollars’ worth of goods and services needed by business organizations? The decision-making unit of a buying organization is called its buying center—all the individuals and units that play a role in the business purchase decision-making process. This group includes the actual users of the product or service, those who make the buying decision, those who influence the buying decision, those who do the actual buying, and those who control buying information.” Marketing: An Introduction for Education Management Corporation P. 162 Business and consumers need great products as well. They want to keep the people coming to. That’s when you offer nightclubs and bars deals wear they can run happy – hour with my product. That’s one more door opening to another. This is also where the bottle, labeling, liquor, the entire product has to be on tack. You are trying to wheel them in and keep them coming back for more