Price

The pricing for a 750ml bottle of Feisty Pink Vodka would be $19.99.  I would like to distribute at a in between price, but still a great taste, with a happy feeling. “There are still some things that today’s consumers just aren’t willing to give up—such as chocolate. But as with eating out and clothing purchases, they are trading down. That is just fine with Hershey, America’s best-known chocolate maker. For years, riding the good times, premium chocolates have grown faster than lower-priced confectionery products. Slow to jump on the premium bandwagon, Hershey lost market share to Mars Inc.’ s Dove line. But as consumers pinch pennies, sales of premium chocolate brands have gone flat. At the same time, Hershey’s sales, profits, and stock price increases as many consumers have passed up the higher-end goods in favor of Hershey’s chocolate bars, Reese’s Peanut Butter Cups, and Kit Kat wafers. Hershey is responding with tactics such as running new ads that stress the value. It is also cutting costs by paring back the varieties of products like Hershey’s Kisses. As supermarkets trim back the shelf space they allot to premium chocolates, Hershey stands poised to cash in as consumers look to affordable Hershey favorites to satisfy their cravings. After all, even on a tight budget, people need to indulge at least a little.” Marketing: An Introduction for Education Management Corporation P. 35 “Offering “the same for less” can be a powerful value proposition—everyone likes a good deal. Discount stores such as Wal-Mart and “category killers” such as Best Buy, Sportmart David’s Bridal, and DSW Shoes use this positioning. They don’t claim to offer different or better products. Instead, they offer many of the same brands as department stores and specialty stores but at deep discounts based on superior purchasing power and lower-cost operations. Other companies develop imitative but lower-priced brands in an effort to lure customers away from the market leader. For example, AMD makes less-expensive versions of Intel’s market-leading microprocessor chips”. Marketing: An Introduction for Education Management Corporation P. 200