Promotion

“Public relations (PR) are very believable—news stories, features, sponsorships, and events seem more real and believable to readers than ads do. Public relations can also reach many prospects who avoid salespeople and advertisements—the message gets to the buyers as “news” rather than as a sales-directed communication. And, as with advertising, PR can dramatize a company or product. Marketers tend to under-use PR or to use it as an afterthought. Yet a well-thought-out PR campaign used with other promotion mix elements can be very effective and economical”. Marketing: An Introduction for Education Management Corporation P 384.  Feisty Pink Vodka would be run by a top PR. Firm. When a PR represents a company, they can communicate on a level that grabs the attention of new comer’s while maintain a great relationship with existing leaders. PR would also advertise new inventions and you keep Feisty Pink Vodka word of mouth.     “Marketers can choose from two basic promotion mix strategies—push promotion or pull promotion. A push strategy involves “pushing” the product through marketing channels to final consumers. The producer directs its marketing activities (primarily personal selling and trade promotion) toward channel members to induce them to carry the product and to promote it to final consumers. Using a pull strategy, the producer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product”.  Marketing: An Introduction for Education Management Corporation P 384.   Feisty Pink Vodka likes the pull strategy where consumers will then demand the brand for whole sale at bar’s, nightclubs, by party promoters, charities, and restaurants.  Advertising is on the all-time high for the pull strategy.  You have to always stay ahead of the competitor because they what their product on selves and to out sell you. Just like everyone else in the business.