EOC Week 10 Business Mission Statement

It is the mission of Feisty Pink Vodka to provide customers with the greatest taste of spirits that an alcoholic beverage can have. To sell a delicious, remarkable, flashy, flirty, and fun drink. A drink that can change a girl into a women. The drink we sell meets the best standards of quality for a inexpensive alcoholic beverage.. "Creating customer value. Building meaningful customer relationships. All this sounds pretty lofty, especially for a company like P&G, which sells seemingly mundane, low-involvement consumer products such as detergents and shampoos, toothpastes and fabric softeners, and toilet paper and disposable diapers. Can you really develop a meaningful relationship between customers and a laundry detergent? For P&G, the resounding answer is yes. But first you have to get to know your customers well—really well." Marketing: An Introduction for Education Management Corporation p.99

"Many organizations develop formal mission statements that answer these questions. A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization."   Marketing: An Introduction for Education Management Corporation P.39
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines" Marketing: An Introduction for Education Management Corporation P. 41
"From the start, Kroc preached a motto of QSCV—quality, service, cleanliness, and value. These goals became mainstays in McDonald’s customer-focused mission statement. Applying these values, the company perfected the fast-food concept—delivering convenient, good-quality food at affordable prices. " Marketing: An Introduction for Education Management Corporation P. 41
Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company. The best business portfolio is the one that best fits the company’s strengths and weaknesses to opportunities in the environment. Business portfolio planning involves two steps. First, the company must analyze its current business portfolio and decide which businesses should receive more, less, or no investment. Second, it must shape the future portfolio by developing strategies for growth and downsizing. Marketing: An Introduction for Education Management CorporationP. 36